Privacy Policy

BeBe & Bella’s (“BBB”) Privacy Statement

LAST UPDATED: April 2022

We’re Committed to Protecting and Respecting Your Privacy

This Privacy Statement provides important information on how BBB (“We,” “Us,” or “Our“) handles personal information. This Privacy Statement applies to all information gathered for and on behalf of BBB electronically through the site (“The Site“). It explains the data collection, use, and disclosure of personal information by BBB. It does not apply to offline products or services.

By accessing The Site or providing us with any personal information, you agree that BBB may collect, use, and disclose such personal information. In addition, it also signifies that you agree with all the terms of this Privacy Statement.

We will use commercially reasonable efforts to determine and address your concerns promptly if you should have any questions or concerns.

Personal Data Collection

What Is Personal Information?

Personal information is any information that identifies you or by which your identity could reasonably be ascertained or deduced from that information.

How Do We Collect Personal Information From You?

The collection of personal information is obtained when a visitor lands on The Site, uses The Site by completing a form to gain more information, registers to receive our monthly newsletters, downloads resources, or requests to speak with a customer support representative or a BBB consultant.

Why Are We Collecting Your Personal Information?

BBB collects information to provide better and enhanced services to you. The information requested on The Site is required to process your request for more information about our company, your order or other services and products, our monthly newsletters, or contact customer support or a BBB consultant. We may also use your personal information to detect and reduce fraud and credit risk for purchasing a service or product.

What Type of Personal Information Is Collected?

The personal information BBB collects may include but is not limited to your name, mailing address, home phone number, cell phone number, or financial and credit card information, if required, for the purchase of BBB products or services or registration of BBB events. Your company or business name, business address, business contact information, or information already a matter of public record or knowledge is generally not considered personal information that may be shared with anyone within or outside the BBB network.

Why BBB Creates a Profile

We may analyze your personal information to create a profile of personal information so that we can segment you and contact you with relevant information about our company, services, or products.

How We Use Your Personal Information

The personal information collected on The Site will be used to:

  • Navigate through The Site
  • Provide the service(s)
  • Carry out the transaction(s) you have requested

In support of these uses, BBB may use personal information to:

  • Provide you with more effective customer service
  • Provide you with important information about the product or service that you are using, including critical updates and notifications
  • Send you information about other BBB products and services

Personal Information Access & Control

BBB will not sell or rent your information to third parties or share your information with third parties for marketing purposes outside of BBB’s digital marketing services. Access to your personal information is restricted to BBB employees, administrators, or BBB consultants who are responsible for the marketing and administration of BBB services or any third-party credit processing companies such as Stripe, PayPal, or Apple Pay.

How Do I Access My Personal Information?

If you wish to access your personal information, update your details, or unsubscribe from communications, email us at or write to:

Privacy Officer, BeBe & Bella, LLC
2443 Park Central Blvd., Decatur, GA 30035

How Do I Control BBB Use of My Personal Information?

Except as otherwise described in this Privacy Statement, personal information you provide on The Site will not be shared outside of BBB employees, administrators, or BBB consultants responsible for the marketing and administration of BBB services without your permission. As described above in the previous section, you can access your personal information through email or writing to us.

Links to Other Websites and Social Media

The Site hosts various blogs, case studies, and testimonials that allow you to share our content through various social media applications with other users. Any personal information you contribute to any social media application can be read, collected, and used by these social media organizations. Therefore, we are not responsible for other social media applications’ privacy policies and practices and their organizations. In addition, The Site may contain links to other websites managed by other organizations or BBB consultants; This Privacy Statement only applies to If you landed on The Site from a third-party website, we are not responsible for the privacy policies and practices outside of The Site. We encourage you to check the third-party sites or social media applications’ privacy statements.

Personal Information Protection

BBB is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer servers with limited access that are located in controlled facilities.

Cookies & Similar Technologies

The Site uses cookies to deliver relevant content, ease site navigation, or collect information for statistical use, such as how many visitors our site received. You have the ability to accept or decline cookies at any time by modifying the settings in your browser, and you can also erase cookies from your operating system as well. However, declining or erasing cookies may preclude you from fully experiencing all the features of this website.

For more information about cookies and how we use them, please read our Cookies & Internet Advertising Policy.


If you have voluntarily provided personally identifiable information, including but not limited to your name, title, phone number, or email address (business or personal), you have assumed an implied business relationship with BBB and therefore consented to the collection, use, and disclosure of your personally identifiable information as described in this Privacy Statement. BBB will not use personally identifiable information for any purpose outside of the implied business relationship.

Children’s Privacy Protection

BBB is committed to protecting the privacy of children locally and internationally. The Site is not designed or intentionally targeted toward children 16 years of age or younger. We do not intentionally collect or maintain personal information about anyone under 16.

BBB Opt-In Approach

BBB will ensure to act in compliance with Canada’s Anti-Spam Legislation (CASL) and Personal Information Protection and Electronic Documents Act (PIPEDA), California Online Privacy Protection Act (CalOPPA), and The EU’s General Data Protection Regulation (GDPR) when the company meets the threshold requirements of each of the foregoing acts. In order to ensure compliance, electronic messages (including email marketing) will be based on an “opt-in” approach.

BBB will gain consent for external electronic messages purposes prior to sending commercial messages (including emails) unless we have a pre-existing business relationship with the client or prospect. In these particular cases, consent is considered implied. Should BBB require personal information for a new purpose, we will contact you directly to seek consent for that new use/purpose.

How Can You Opt-Out?

Your consent to use personal information to communicate with you and offer you franchise opportunities, products, and services is optional. If you wish to remove your personal information from our databases, you may opt-out at any time by doing the following: unsubscribing through a delivered email message, contacting us directly via email at

To make this request, or write to the privacy officer, BeBe and Bella, LLC, 2443 Park Central Blvd., Decatur, GA 30035.

Review of This Privacy Statement

This Privacy Statement is in accordance with Canada’s Anti-Spam Law (CASL) Effective July 1, 2014, and Personal Information Protection and Electronic Documents Act (“PIPEDA”) effective January 1, 2001, California Online Privacy Protection Act (CalOPPA) Effective February 6, 2013, and as updated in 2020, and The EU’s General Data Protection Regulation (GDPR) effective May 25, 2018.

We keep this Privacy Statement under regular review. We encourage you to periodically review this document to be informed about how BBB protects and respects your personal information. This Privacy Statement was last updated on March 4, 2022.


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